BrightCanal-hero

Propelling innovation with data-driven decision making

Big Data • IoT • Infrastructure

We offer solutions from the very beginning on identifying the needs, collecting, storing and analysing your data efficiently, finding the insights you need to do more.

Make more informed decisions that are predictive and holistic rather than reactive and disconnected.

BrightCanal works with public domain information and private (corporate) domain information, structured and unstructured data.

Data from public domain
(digital and non-digital)

All the public access data residing inside or outside the company.

Social media
News
Review sites
Blogs / Forums
Mentions in TV
Mentions in Radio
Printed Magazines…

Data from private domain
(corporate)

All the data that resides or is in control within the company.

CRM systems
ERP systems
Web sites
Intranets
Documents
Audio (e.g. from contact centers)
Messaging systems (emails, whatsapp, SMS…)

“Big Data provides us the essential tools that help us manage and transform a large amount of useful information for our company’s projects.”

Sergio Berensztein – berensztein.com

Big Data

We use open source technologies to build on-premise or cloud solutions of business datawarehouse (or data lake), integrating data from multiple sources into a single repository of high performance and scalability.

IoT

We capture, store, analyze and make sense of the information of any device. Through machine learning we perform predictive and prescriptive analysis, transforming information into positive decisions.

Infrastructure

We provide design, administration and support services for technological infrastructure with high availability, performance and scalability both in the cloud and private data centers.

“BrightCanal helped us accentuate the quality of our work and services that we provide to our clients. Now we use it as the main support in making strategic decisions to create more effective advertising campaigns.”

Daniel Fraga – Buenos Aires ADV

Benefits

BrightCanal helps you explore the unknown, the data that resides within your company and out,
 and transform it into decision making (relevant, actionable) information.

Better understanding of different areas of your business.

Receive real time accurate information of the topics that matter the most.

Rethinking strategies

How the market is receiving our initiatives? What should we do?

Correct positioning against competitors

What others are doing? How are they perceived?

Brand management & loyalty

Acting on the needs of the customer. “We are listening to our customers”

Sales increase

Right products for specific markets with a correct price point.

Reduction of “churn”

What are our customers pain points, what are they looking for?

Customer satisfaction

What customers are saying? What makes them feel better or worse?

“No matter the volume and variety of data, BrightCanal helps us transform them into a useful decision tool.”

Federico Levy – PoloHUB

Learn more

See how BrightCanal can help analyze and discover topics of interest related to your business.