Use Cases

Use cases

Voice Of The Customer

Claims On Bank

Challenge

To obtain and analyze the opinion of the public, about the quality of the services that banking entities provide in a country or region. Generate reports that identify regions with the higher rate of complaints, as well as the most common complaints.

Solution

Extract information from social networks.
Identify feelings that express and reflect the people’s comments.

Results

  • Greater efficiency: shorter timeframes required for gathering appropriate information used to generate reports.
  • Greater effectiveness: critical points related to quality of service were identified via properly reviewing comments found in social networks.
  • Better results/Cost ratio: scalability of the system at a lower cost.

Voice Of The People

Election Campaigns

Challenge

Know people’s opinion about the candidates for regional elections, in order to consolidate the image of a candidate.

Solution

Extract information from social networks and press media. Detect the sentiment via the analysis of the collected information.

Results

  • Better monitoring in real time on social networks.
  • Identification of influencers in social networks.
  • Better campaign strategy based considering themes and
    trends that were affecting the image of the candidate.

Press
 Monitoring

News Tracking

Challenge

Automate both the collection and the analysis of information from different media (social networks, video and Audio) related to a public agent.

Solution

Audio and video analysis.
Analysis of written and digital press.
Detection of logos and entities.
Transcription from audio to text.

Results

  • Significant reduction of time compared to manual activities of transcription and detection of logos.
  • Better monitoring and analysis in real time.
  • Identification of topics of interest.
  • Definition of strategies which helped to improve the relationship of the agent and its public.

Learn more

See how BrightCanal:Discovery works and how it can help analyze and discover topics of interest related to your business.
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