Discovery

BrightCanal:Discovery helps you get the picture.

:Discovery simplifies the collection of large volumes of information, letting you focus on generating insights promptly.

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What is BrightCanal:Discovery?

“A powerful research tool built on big data designed for simplicity.”

:Discovery is a platform built on big data that automates the recognition, collection, and enrichment of information from multiple and diverse sources, allowing a more simplistic way to get insights from your concerning topics

Use cases

  • News monitoring
  • Brand tracking
  • Competitor analysis
  • Online reputation monitoring​
  • Community engagement
  • Research (e.g., context, opinion, trends, services, product R&D, politics, etc.)

What are those sources?

The platform works with public domain information and private (corporate) domain information, structured and unstructured data.

Public domain:

  • Newspapers online.
  • Online magazines.
  • Social networks.
  • Industry-specific blogs.
  • Customer and business review sites.
  • Consumer complaint websites.
  • Forums ...and more.

Private (corporate) domain:

  • Corporate and editorial web sites.
  • CRM systems.
  • ERP systems.
  • Audio from call-centers.
  • Documents.
  • Messaging: emails, chats, whatsapp.
  • Other systems.

Also, there are hundreds of sources already integrated into BrightCanal:Discovery, useful as a jump-start in your research.

“Big Data provides us the essential tools that help us manage and transform a large amount of useful information for our company’s projects.”

Sergio Berensztein – berensztein.com

How it works

BrightCanal:Discovery applies the latest breakthroughs in cloud computing, machine learning, advanced analytics, horizontal+vertical growth, and many other technologies.

1

We do the set up for you.

Our experts configure the platform for your specific case. It includes the definition of all data sources, and the appropriate intelligence to gather the information relevant for you.
2

The platform “ingests” data.

BrightCanal:Discovery recognizes and collects information continuously (following predefined time intervals) using a complex combination of tools and techniques related to big data.
3

You explore on your own terms.

An easy to use web-based user interface (similar to a search-tool) enables you to access that information and quickly discover insights, topics, and trends.

During the automated process of collecting (data ingestion), BrightCanal:Discovery also performs several tasks intelligently, such as recognition and categorization of topics, sentiment analysis (positive, negative, neutral), geolocation, brand detection, search in different languages, and much more.

Key Features

  • Data-agnostic: works with dissimilar data formats.
  • Fully automated data collection: the data recognition and collection process is completely automated.
  • Machine translation: automated content translation (available in 25 languages).
  • Machine transcription: automated transcription of video and audio sources.
  • Speech analysis: formulates a contextual hypothesis of what’s being said.
  • Sentiment analysis: automated semantic analysis of an online mention.
  • Multichannel analysis: uses unstructured information (e.g. TV and radio), and
 semi structured information (e.g. newspapers and social media)
  • Scalability: the platform is very easy to scale and grow to meet specific needs.
  • Press monitoring: find all kind of news regarding your company, brand or topic.
  • Social media monitoring: identify patterns that indicate customer’s sentiment, brand perception, product issues, competitive threats, and more.
  • Voice of the customer: capturing your customers’ pain points, frustrations, desires, and hopes.
  • Voice of the people: probing of any kind of political map (candidates in elections, parties, politicians, etc.)
  • Voice of the community: have an idea or measure the social mood regarding any topic; specifically, for community engagement..
  • Public safety: find and monitor new crime/behavior patterns and trends in a given context, on open and underground web sites (e.g. darknet), as source of information for investigators.

Most frequent uses

“BrightCanal helped us accentuate the quality of our work and services that we provide to our clients. Now we use it as the main support in making strategic decisions to create more effective advertising campaigns.”

Daniel Fraga – Buenos Aires ADV

Service model

There are two costs: set-up (which varies depending on the scope of the solution), and a subscription fee (monthly, bimonthly or quarterly, with different plans depending on how you use the platform).
Contractual models are SaaS or Managed.

SaaS (Software as a Service)

We provide you with all the necessary tools.

Managed Services

We provide you with periodic reports and alerts.

Product versions

There are three default configurations as a jump-start for your research:

BrightCanal Agency

Ideal for brand tracking and monitoring pre/post marketing and advertising campaigns (national scope).

BrightCanal Vertical

For the analysis of a topic of interest in a specific market (national or regional scope).

BrightCanal Research

For the analysis of different topics in one or several markets (national or regional scope).

“No matter the volume and variety of data, BrightCanal helps us transform them into a useful decision tool.”

Federico Levy – PoloHUB

Learn more

See how BrightCanal:Discovery works and how it can help analyze and discover topics of interest related to your business.
Book a demo with our experts.

BOOK A DEMO

or contact our sales team.